OPSO

Social media for people in politics

We run your accounts, make your content and plan what to say, so you can get on with the job.

Write to us about your accounts, or see what we do first.

Every day
posts, replies and moderation, in your voice
Your yes first
anything sensitive reaches your phone before it goes out
One page a month
what grew, what worked and what we change next
A candidate in a pale coat speaks from a wooden stump to a crowd seated under a tree.
Stump Speaking, after George Caleb Bingham, 1856.

What we do for you

Hire us for one job or all four. You pay only for what you need, never for a package.

See the prices
  1. First, we listen.

    A long first call about you, your area and the way you talk. Together we agree the three things you stand for.

  2. Then we plan the weeks.

    Week by week: what we post, where, and what each post is for.

  3. You approve every post.

    Anything sensitive reaches your phone first. One tap sends it out; another sends it back to us with a note.

  4. Every month, a report.

    One page: what grew, what worked best, and exactly what we will change next.

A crowd of voters, some in top hats, gathers at the steps of a courthouse where a man takes the oath to vote; a banner reads “The will of the people the supreme law”.
The County Election, engraved by John Sartain after George Caleb Bingham, 1854.The Metropolitan Museum of Art, New York. Public domain.

A fraction of the price

Published price guides put social media management for a small client at about $500 to $2,000 a month. We charge $199 a month for the daily work on up to three platforms: posts, replies, moderation and a monthly report.

Agency figures are our own estimates, based on eClincher’s 2026 pricing guide. Real agency prices vary.

See every price

A typical agency

$1,000

a month for one platform. Our estimate of what other agencies charge.

OPSO

$199

a month for up to three platforms. Our price.

Two ways to work with us

Already posting? We take over what you have. Starting with nothing? We build it from scratch. Pick the one that fits.

What you have

You already post, but it isn’t working hard enough.

We take over your accounts, fix what isn’t working and run them every day.

  • We check every account and fix the basics
  • Posts, short videos and graphics, in your voice
  • Replies and moderation, seven days a week
  • Anything sensitive sent to you first
  • One page of results each month

$199a month

Up to three platforms. Each extra platform is $30 a month.

From scratch

No accounts yet, or nothing worth keeping.

We build your online image from the ground up, so you are ready to start posting.

  • Your look: photo, colors and cover
  • Every account you need, set up and verified
  • Your bio and first posts, written the way you talk

$299once

After that, we can run it for you for $199 a month.

Add when you need it

Campaign strategy
$199 once
A plan for your whole campaign, not just social media. We research your area and its voters from public data, write you a report on the issues that matter there, and set out your key messages and a week-by-week campaign plan.
Paid ads
$200 a month
Local ads aimed at the voters you need, with the platform verification and “paid for by” labels election rules require.
Extra platforms
$30 a month each
Three platforms are included in social media management. Add as many more as you use.

Not sure what you need? Ask us and we will tell you honestly.

An inn yard on election day: a painted sign above the crowd, women on a balcony, canvassers at work below.
Canvassing for Votes, Charles Grignion after William Hogarth, 1757.

Nothing goes out without your yes

We plan, write and post for you every day. Anything sensitive comes to your phone first: read it, then approve it or send it back with a note.

9:415G
Your NameCampaign account
Waiting for your OKTown hall

Thank you to everyone who came to Thursday’s town hall. One question has stayed with me: how do we keep the hospital bus running? Here’s my answer.

0:45
ApprovedYesterday, 6:12 PM

1,200 doors knocked this weekend. Thank you to every volunteer who gave up a Saturday.

Sent back with a noteTuesday

“Say bus, not transit provision.”

On your account today

  1. We drafted a post about Thursday’s town hall, with a 45-second clip.
  2. It needs your OK before it goes out.

A candidate in a pale coat leans on a stump to address voters under a tree.
Stump Speaking, after George Caleb Bingham, 1856.

Your voice, not a press release

We learn how you talk from interviews, speeches and past posts, then write it the way you would say it.

How a press office would write it: We are pleased to announce our continued commitment to infrastructure investment.

How you would say it: Route 9 is finally getting fixed. Work starts Monday.

One page a month

On the first of every month you get one page: what grew, what worked best and exactly what we will change next. Pick a month to open its page.

An example report. Yours shows your own figures.

Monthly reportOctober 2026

Reach up 38% on September.

people reached
48,200
new local followers
640
comments answered, each within a day
312
People reached, week by week
  1. 9,800Week 1
  2. 11,300Week 2
  3. 12,400Week 3
  4. 14,700Week 4

Best post

Route 9 explainer: 9,100 views and 410 shares.

Next month we will

  • Prepare debate clips in advance
  • Move the live Q&A to Wednesday evenings

John Johnson,
before and after

John is running for city council in Ward 3. His accounts look like many we see. Here is his profile before, and after we built his brand.

John Johnson is a made-up candidate, created for this example. Any likeness to a real person is unintended.

Write to us about your own brand, or see what we changed.

Before

A tilted holiday photo in sunglasses, the name “john j”, the handle @jj_1978, a bio about golf and a jumble of posts.

After

A clear portrait in a navy suit and blue tie, the Johnson wordmark on a navy cover, the handle @JohnsonForWard3, a bio that names the office and three promises, and posts in navy and blue.

The same candidate, the same week. Only the brand has changed.

A mark that is his alone

Before, John had no logo. His name was typed a different way on every platform. We drew him one wordmark with a single idea: our blue tie in the O. It reads at the size of a profile picture and from across the street on a yard sign.

Before: his name, typed three ways

john johnson JOHN JOHNSON!! J. Johnson for Council
After: one wordmark, with our blue tie in the O.

Five things we changed

Each one is small. Together they make John easy to recognize, easy to find and easy to trust.

His photo

People decide in a second. A clear, front-on portrait on the same color everywhere is easy to recognize, even at thumbnail size.

Before: a holiday snap, cropped badly
After: one clear portrait, in his colors

His name and handle

One name on every platform is easy to find, easy to tag and hard for anyone to copy.

Instagram@jj_1978FacebookJohn Johnson (Official) 2X@john_j_campaign
Before: three names, none of them clear
Instagram@JohnsonForWard3Facebook@JohnsonForWard3X@JohnsonForWard3
After: the same handle everywhere

His bio

One line that says who you are, where, and what you will do. Nothing a voter has to work out.

Dad, golf nut, views my own. Running for council?? DM me!!

Before: about his weekends

Running for Ward 3 city council. Safer crossings, an open library and fair rates. Born on Elm Street.

After: the office, the area and three promises

His posts

One message per post, a headline you can read without stopping, and his colors on every image, so people know it is him before they read the name.

So many people asked me about the crossing on elm st and honestly I have been thinking about it for a long time and something needs to be done because its dangerous and also the library hours... #ward3 #vote #council #local #community #elmstreet

Before: a dim photo and a wall of text
Elm Street crossing: fixed by spring

Three near misses this year. Here is my plan to fix it.

After: one headline, one clear message

His colors

Three colors and one typeface, used every time. It is what makes a campaign look like one campaign.

Before: a new color on every post
After: navy, Johnson blue and white

His brand on one page

Every client gets a sheet like this, so anyone who makes something for the campaign, from a volunteer to a printer, gets it right first time.

Colors
Navy #0C1B3A
Johnson blue #2F5FBF
White #FFFFFF
Typeface
Archivo, bold for headlines, regular for everything else
How he sounds
Say “bus”, not “transit provision”. Say “I will”, not “we are committed to”. Answer the question first.
The tie
Blue, in the O of his name and in his portrait. Never another color.

The same mark on a yard sign. Paid election material also needs a “paid for by” line, which we add for you.

A crowd of voters gathers at the steps of a courthouse on election day.
The County Election, engraved by John Sartain after George Caleb Bingham, 1854.The Metropolitan Museum of Art, New York. Public domain.

Want to stand out like John?

Building your brand from scratch costs $299, once: your look, your accounts and your first posts. After that, we can run it for you for $199 a month.

Plan your campaign

An example of how we plan a campaign. Pick your election date and see roughly what happens each week. On a first call we fit the real plan to you.

A crowd fills a sunny main street under a large flag as the election result is read; one man waves his hat.
The Verdict of the People, George Caleb Bingham, 1854–55.
A candidate speaks from a stump to a crowd gathered under the trees, with a banner and carts in the distance.
Stump Speaking, after George Caleb Bingham, 1856.Smithsonian American Art Museum. CC0.

An example plan

Every campaign is different. This shows the order we usually work in, so you know what to expect.

Election day at a courthouse porch: officials take votes while men argue and wait on the steps.
The County Election, John Sartain after George Caleb Bingham, 1854.

Week by weekPick a date above

Voters are helped up the steps of a wooden polling booth while clerks take down their votes; a coach overturns on the bridge behind.
The Polling, François Morellon de La Cave after William Hogarth, 1758.The Metropolitan Museum of Art, New York. Public domain.

Social media
from $199 a month

That covers daily posts, replies, moderation and a monthly report on up to three platforms. Every other price is below, next to our estimate of what a typical agency charges.

OPSO prices next to a typical agency’s, in US dollars

Side by side

A typical agencyour estimate, from $1,000 a monthOPSOfrom $199 a month
Social media management$1,000 a monthfor one platform$199 a monthfor up to three platforms
Each extra platform$500 a month$30 a month
Image from scratch$3,000 once$299 once
Campaign strategy$2,000 once$199 once
Paid ads management$1,000 a month$200 a month
Agency figures are our own estimates of mid-range prices, based on published price guides such as eClincher’s 2026 pricing guide, which puts small-business social media management at $500 to $2,000 a month. Real agency prices vary widely.Work out my price

Side by side

A typical agency

our estimate, from $1,000 a month

Social media management, one platform
$1,000 a month
Each extra platform
$500 a month
Image from scratch
$3,000 once
Campaign strategy
$2,000 once
Paid ads management
$1,000 a month

OPSO

from $199 a month

Social media management, up to three platforms
$199 a month
Each extra platform
$30 a month
Image from scratch
$299 once
Campaign strategy
$199 once
Paid ads management
$200 a month
Work out my price

Agency figures are our own estimates of mid-range prices, based on published price guides such as eClincher’s 2026 pricing guide, which puts small-business social media management at $500 to $2,000 a month. Real agency prices vary widely.

An inn yard on election day: canvassers press a farmer from both sides while drinkers watch from a table.
Canvassing for Votes, Charles Grignion after William Hogarth, 1757.The Metropolitan Museum of Art, New York. Public domain.

Work out your price

Pick what you need and for how long. Drag the sliders and watch both totals move.

3 platforms
6 months

Your estimate for 6 months

A typical agency (our estimate)$26,000

OPSO$5,150

The agency charges $20,850 more, about five times our price.

Prices in US dollars as a guide. We quote in your currency.

How quotes work

In your currency

Prices on this site are in US dollars as a guide. We quote in pounds, euros, or Canadian, Australian or New Zealand dollars.

Agreed before we start

Your quote is agreed with you before any work begins. The OPSO prices here are examples of what most races need.

Where the agency figures come from

They are our own estimates of mid-range agency prices, based on published guides such as eClincher’s 2026 pricing guide. Real agency prices vary widely, so treat them as a rough comparison.

A man on the courthouse steps reads the election result to the crowd.
The Verdict of the People, George Caleb Bingham, 1854–55.

New, small and direct

Founded
2026
Where
Remote, on your hours
On your account
A strategist, a designer and a social media manager

OPSO was started by people who have spent years running social media and building brands, and who wanted to do that work for candidates without the agency overhead. We are new, so you get our full attention. You talk to the people doing the work, and every plan starts from your race, never from a package.

Close attention

  • A small teamYou know who works on your account
  • A few clients at a timeSo each one gets our full attention
  • One person to talk toYour own social media manager
  • Quick to startUsually within a week of our first call
  • Plain reportsOne page a month, no jargon
  • No lock-inStop any month, with 14 days’ notice

Platforms

  • InstagramReels, stories, posts
  • TikTokShort video
  • FacebookPosts, groups, events
  • XLive replies
  • YouTubeLong and short video
  • ThreadsPosts and replies
  • LinkedInEndorsements, policy
  • SnapchatStories
  • WhatsAppChannels
  • Whatever comes nextWe learn it first

The same job since 1754

Campaigns have always been won by being seen and heard: at the inn door, on the stump, at the hustings. We do the same job where your voters are now, on their phones.

Canvassers at work in an inn yard on election day.
Canvassing for Votes, 1757
A candidate speaking from a stump.
Stump Speaking, 1856
Voters at a wooden polling booth.
The Polling, 1758
The result read out from the courthouse steps.
The Verdict of the People, 1855

Canvassing for Votes and The Polling, after William Hogarth, 1757–58. Stump Speaking and The Verdict of the People, after and by George Caleb Bingham, 1854–56.

Questions

Where do you work? With politicians and candidates in the UK, Ireland, the EU, the US, Canada, Australia and New Zealand. We’re a remote team, so we keep your hours.

How much does it cost? Every quote is set for your race. As a guide, running up to three platforms costs $199 a month with us, against our estimate of around $1,000 a month for one platform at a typical agency. Every price is on the pricing page.

Can I pay in my own currency? Yes. Prices on this site are in US dollars as a guide, and we quote in pounds, euros, or Canadian, Australian or New Zealand dollars.

Which platforms do you cover? All of them: Instagram, TikTok, Facebook, X, YouTube, Threads, LinkedIn, Snapchat, and whatever comes next.

You’re new. Why should I trust you? OPSO was started by people experienced in social media management and creative brand work. Being new means you get our full attention, and you work directly with the people doing the work.

How quickly can you start? Usually within a week of our first call. If your election is close, we move faster and focus on what matters most.

Will the posts still sound like me? Yes. We learn how you speak from interviews, speeches and past posts, and nothing sensitive goes out without your sign-off.

Do you handle paid ads and the rules around them? Yes, including platform verification and the disclaimers or digital imprints that election rules require where you’re running.

Can you work alongside my own team? Yes. We can run everything, or only the parts your team doesn’t have time for.

What do you need from me? An hour for the first call, your diary for the weeks ahead, and a few minutes a day to approve posts from your phone.

Tell us who you are, where you post and what you need. A person reads every message.

Within two working days
A reply from a person who will work on your account, not an autoresponder.
Then a first call
An hour on a call about your race, your area and the way you talk.
After the call
A written plan with real dates, and a quote in your own currency.

Email OPSO at opsoagency@gmail.com

A remote team that keeps your hours, in the UK, Ireland, the EU, the US, Canada, Australia and New Zealand.

Or send it from here

Fill this in and press Send: your message comes straight to our inbox. A person reads it and replies within two working days.

What do you need?